Exploring Maison Margiela's Legacy Wardrobe in the Spring-Summer 2024 Collection
For the Maison Margiela co-ed collection, John Galliano's storytelling focuses on the generational passage of the garments.
Heredity is a process of transformation when an object passes from one generation to another, evolving genetically. In Maison Margiela 's co-ed Spring Summer 2024 collection, the search for individual truth is explored through the generational adaptation of an inherited wardrobe. Creative director John Galliano creates a connection between eras and attitudes, imagining flashback storytelling between the characters Count and Hen in the context of a twentieth-century transatlantic ship. The collection represents clothes that reflect the generational and personal impulse towards customisation, with innovative cutting, lamination and experimentation techniques, mixing elements from the male and female universe.
John Galliano proposes a generational wardrobe for spring summer 2024 that changes over time but remains faithful to the heritage of the brand founded by Martin Margiela . Models with a shy, self-confident, glamorous and intense attitude parade. They wear sculptural headpieces, tailored outerwear with adapted maritime collars, sheer dresses, draped Bermuda shorts, duffel coats and capes.
The aesthetic references of the Belgian founder come: from the minimalist garments, to the clothes made with upcycled materials, but also the tactical deconstructions of the paper patterns, up to the white paint jobs. And finally the tabi - trademark shoes of the Belgian brand - which appear with new interpretations of cut-out brogues, mary janes and slip on t-bars.
