On The Move: the new Montblanc campaign with Cillian Murphy
Under the artistic direction of Marco Tomasetta, the Hamburg-based brand presents the new Montblanc campaign starring Irish actor Cillian Murphy.
After the opening of the Montblanc Haus in Hamburg, the Maison of writing continues to inspire people to live with passion and determination, inviting them to follow their interests to leave a mark on the world. With the need to express this concept of movement, the new Montblanc "On The Move" campaign was born because, as Chief Marketing Officer Vincent Montalescot says: «Montblanc has always understood the importance of mobility, understood as an act of freedom, not only physical, but as a real tool to progress and, ultimately, to fulfill oneself ». The absolute protagonist of the campaign is the Irish actor of the TV series "Peaky Blinders" and Mark Maker Montblanc Cillian Murphy , a testimonial who has been able to build his own path by showing courage and firmness in his choices.
It often happens to wonder if the direction chosen in one's life is the right one and what would have happened if one had taken another path. The way we move certainly contributes to defining who we are, and the message of this campaign is that if you do what you are passionate about and what you think is really important to you, it is likely that you are really on the right path. " Cillian Murphy, Montblanc Mark Maker
"This new campaign, aimed at a new generation of customers, is an invitation to go out and travel with style, curiosity and passion, without ever giving up on what we are really passionate about" explains Vincent Montalescot, in fact Cillian Murphy in the Montblanc campaign moves against the tide compared to the other figures, choosing this path emphasizes the importance of pursuing one's passions as the right path to take. The video of the "On The Move" campaign, directed by Ian Pons , was created by the agency Wieden + Kennedy Amsterdam , highlighting the concept of travel that follows the evolution of the brand and the vision on mobility.
Accompanying Cillian Murphy are the accessories of the new On The Move cross category collection with the Extreme 3.0 leather accessories : three bags and a belt, designed for daily commuting, featuring the Montblanc Extreme motif and the M LOCK 4810 closure inspired by the world of climbing. Also introduced are the Summit 3 titanium smartwatch perfected with Google's latest Wear OS operating system and apps to meet functional needs, and the 1858 GMT timepiece with the system that allows you to view the second time zone and engraved caseback. titanium that shows the continents and oceans of the planet, along with the names of the cities of each of the 24 time zones, offering an indication of the world time. The new Montblanc campaign collection certainly cannot miss the StarWalker BlackCosmos writing instrument, with a new surface treatment that evokes the compact and rocky surface of the terrestrial planets available in fountain pen, fineliner and sphere versions. Perfect travel companions designed with skill to inspire people to undertake personal life paths, accompanying them on every journey.
The collections featured in the campaign are available online on the official Montblanc website and in boutiques around the world.
