Prada, towards a change at the top: after Patrizio Bertelli is Andrea Guerra coming?
Agency sources declare that a change at the top of the Italian fashion giant is in the process of being. The choice of Patrizio Bertelli would have fallen on the former LVMH manager Andrea Guerra. For now, the company is not commenting but the change of pace would be close.
The exchange of witnesses between the one who consolidated and launched the Prada Group in the new millennium, Patrizio Bertelli , and the new lever, his son Lorenzo , would be close. To manage the interregnum between father and son, the name of LVMH top manager Andrea Guerra would be mentioned, who would cover the role of managing director of the group as early as January 2023. Another question: given the end of Raf Simons ' adventure with your personal brand announced last week, are we also in the process of a change of pace from a creative point of view? We just have to wait, for now the only answer from via Bergamo 21 has been a curt "No comment" .
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WHO IS ANDREA GUERRA?
A 57-year-old manager, he began his career in the leading household appliance company Indesit, then moving on to Leonardo Del Vecchio's Luxottica (2003) and Eataly (2016). In early 2022, he resigned from the hotel division of LVMH . Guerra will have the task of facilitating the generational transition between the current CEO of the Prada Group Patrizio Bertelli, 76, to the son of Lorenzo , who is 34 years old. The eldest son of Bertelli and Miuccia Prada joined the family business starting in 2017, mainly dealing with environmental sustainability.
THE PRADA GROUP
The Prada Group is increasingly establishing itself as a global fashion giant. In 2022 it recorded an excellent first half with revenues of €1.9 billion, +22% compared to the first half of 2022 Retail sales of €1.7 billion, +26% compared to the first half of 2021 and +38% compared to the first half of 2019. Patrizio Bertelli, Chief Executive Officer of the Prada Group, commented on the occasion: “In the first six months of 2022, the Prada Group grew both in terms of revenues and margins, continuing to invest in creativity, know-how -industrial how and product innovation, with a long-term development perspective”.
